Blog
Debra Wheatman, President of Careers Done Write, provides expert insight to the job search process that puts your career in gear with tips for interviewing, networking, job search strategies and how to create a winning resume and cover letter.
LinkedIn Strategies for Personal Branding
LinkedIn has become a critical business networking tool; and it can be a powerful resource when it comes to developing your personal brand. In order to maximize your exposure on LinkedIn, you should take full advantage of its features and optimize your LinkedIn branding campaign. 1. Add Your Picture - People are visual –…
Branding Statements to Make Your Finance Résumé Pop
If your résumé does not take advantage of the chance to establish your professional brand, you are missing a huge opportunity. Imagine if you went to a restaurant and you looked at a menu with no description? No details? No mention of flaky white meat, juicy and succulent, or pan-seared to lock in flavor? The…
Personal Branding – Bad Mistakes to Avoid
Over the past several months, I have written a number of articles about personal branding. As you build a professional brand, you want to develop an area of focus, a strategic roadmap, and a plan of action. What you don’t want to do is make a series of bad mistakes along the way. Below is…
What’s in a Career Brand?
A rose by any other name would smell as sweet is a famous line from Shakespeare’s Romeo and Juliet that most of us are familiar with, but the truth is - had Juliet not been a Capulet - the situation between the two star-crossed lovers would have been quite different. Basically, Juliet was the wrong…
Personal Branding for Financial Career Growth
Dear Deb, Q. I am a Senior Financial Analytics Manager at a major pharmaceutical firm and keep seeing articles on the internet about personal branding and professional branding. I would like to know if there is a difference between the two. Also, can you explain how branding will help me with my career? T.H., Nutley,…
Personal Branding to Fire Up Your Job Search
This blog post is part of the Career Collective monthly series. If you have been searching for a new and challenging career opportunity, it may be time to ignite your job search by creating and promoting a personal brand. You might be wondering what personal branding can really do for you? Think Cartier versus Timex. …
Branding Yourself - Digital Identity for Career Growth
When it comes to branding strategies for career advancement, there are several exciting ways for today’s job seeker to create a unique presence and establish a digital identity. Online digital résumés are a great addition to personal branding / professional branding because they allow for a more detailed glimpse into the attributes that make your…
Personal Brand Strategy - 4 Steps for Professionals
If you were nominated for an Oscar Award and strolled down the red carpet, would you say you were wearing a Christian Dior when you were donning Versace? Both designers are highly regarded, but they are distinctly different. So it is with personal brands. When trying to create a personal brand – a professional brand…
Create a Professional Brand to Steer Your Career
I had lunch with the CFO of a major corporation in the Greater NY area last week and asked him the following question: If you were a Lexus would you be roomy and luxurious, with a modern GPS system built in to the dash, or would you simply be a Toyota in disguise? We pondered…
Personal Brand Strategies for Professionals
Dear Debra, Q. Your team did a wonderful job on my résumé last year and I recently read an article you wrote about Professional Branding. I am happy in my new role as Vice President of Operations, but at some point would like to become a CIO or CEO. What can I do on my…