Be a Networking Magnet

Do you find it difficult to approach people at networking events?   You are not alone.  Many people are uncomfortable approaching people they don’t know.  Perhaps you are concerned about rejection or that the person will give you the “brush off.”   What if I told you that you don’t have to be the one to make the approach?   You can be a networking magnet and let people approach you.   It is possible if you follow these three techniques.

1.) Volunteer to Work at Networking Events

My advice to people on the shy side is to work at events. It takes away the pressure to be social.  Instead, you simply work your assigned task and through that task, you can interact with people comfortably.  Working the check-in or registration table at an industry event is a great way to meet many people.  Another opportunity is to be on the planning committee.  Depending on how the event is setup, members might receive an email from you or a phone call before the event.  This makes for a nice opener when they meet you at the event. “Oh, you are Mike. You sent us the agenda.”

2.) Establish Yourself as a Resource

If you have an area of expertise or special skills, put it to good use for your local networking group or professional association. Perhaps, you can head a survey or research project to share with members.   Or, maybe you agree to be a resource on recent legislation.  Through a blog or meeting presentations, members will see you as a resource to call upon when they have questions.

3.) Advance to a Leadership Position

When you are in charge of a committee or organization, people will naturally be drawn to you. It might be the perceived position of power that attracts people, or maybe they see you as someone who can aid them to reach their goals.  In any case, being in charge give you visibility, access to more people, and increases your value in the eyes of others.  You may not be able to reach a top tier position in a large organization quickly. However, you can start with committees and other roles to build your credibility and work your way up the ladder.

The Bottom Line

There is no reason for you to remain in the corner, safe in your comfort zone with the people you have known for years.   You can interact with new people without an awkward approach and canned opening line.  Be the networking magnet by placing yourself in a position where people can easily interact with you and initiate those conversations.