Blog
Debra Wheatman, President of Careers Done Write, provides expert insight to the job search process that puts your career in gear with tips for interviewing, networking, job search strategies and how to create a winning resume and cover letter.
Personal Branding—What Is It and How Do I Do It?
I get questions all the time about what exactly is a personal brand, and what it is to have a personal brand. There is certainly a lot of confusion out there about this, so this week’s blog is devoted to bringing about not only a better understanding of what personal branding is but why you…
Brand Building Targets
If you have not yet started to define and build your brand, the time has come for you to get moving! Simply stated, your personal brand is how others perceive you based on your qualities, demonstrated knowledge, skills and expertise. These qualities include your image, behavior, accomplishments, social media presence, and the way in which…
Brand Building, Brand Management & Judgment
It’s common for people to quickly judge others. Perhaps you had a bad experience with someone, and that left less than a favorable impression. Maybe you have heard negative things about someone for months. Based on rumors or isolated experiences, we classify someone in a particular way and cling to that judgment. That person’s words…
Branding: How to Quit Your Job without Spoiling Your Brand
Perhaps you are on the bubble, waiting for the right moment to quit your job. Maybe you are in the interview process and examining your options. As soon as you land a job with more challenging work and higher compensation, you plan to resign from your current job. Have you thought about how your resignation…
Brand Yourself for a Career Change
One of the most vexing brand challenges is how to prepare for a career change. If you are changing your career, you want all expressions of your brand to reflect your current career goal. Your LinkedIn profile, your resume, your professional affiliations, and every other aspect of your brand should paint a picture of the…
Consistency Builds Your Brand
A pattern of behavior leads to the development of a reputation. A reputation supported by your positive image and communication generates brand equity. Strong, consistent brand equity is what every smart professional desires. With brand equity, you gain the attention of prospective employers, clients and partners. How do you generate brand equity? The secret is…
Brand Building through Community Leadership
Leadership experience in volunteer, civic, and professional association settings is one way you can build and promote your personal brand. If you are not ready to take a top leadership role for your favorite organization, you can start with a volunteer project or serve as the co-chair of a committee. These valuable opportunities lead to…
Your Brand Never Takes a Rest
As I was scanning my LinkedIn feed, I read a few posts that made an indelible impression on me. One was a rant from a seemingly frustrated job searcher who complained about zero interviews in more than an 18-month period. The other post was loaded with grammatical errors. It was cringe-worthy. I am not sure…
Brand Management: Work on the Side
There may be a time during your career in which you need to earn extra money. A second job may be a good solution to boost your income. Consider how this second job can impact your brand. Of equal importance is how your employer will view your “work on the side?” Think carefully before accepting…
What Does Your Hairstyle Say About Your Professional Brand?
Yes, your hairstyle can influence your brand. A hairstyle can lead to an impression regarding your intelligence, self-assurance, and personality. It is important that you select a hairstyle that is consistent with the brand you are aiming to project. Dr. Marianne LaFrance of Yale University led the “First Impressions and Hair Impressions” study to determine…