Blog
Debra Wheatman, President of Careers Done Write, provides expert insight to the job search process that puts your career in gear with tips for interviewing, networking, job search strategies and how to create a winning resume and cover letter.
What’s in a Career Brand?
A rose by any other name would smell as sweet is a famous line from Shakespeare’s Romeo and Juliet that most of us are familiar with, but the truth is - had Juliet not been a Capulet - the situation between the two star-crossed lovers would have been quite different. Basically, Juliet was the wrong…
Personal Branding for Financial Career Growth
Dear Deb, Q. I am a Senior Financial Analytics Manager at a major pharmaceutical firm and keep seeing articles on the internet about personal branding and professional branding. I would like to know if there is a difference between the two. Also, can you explain how branding will help me with my career? T.H., Nutley,…
Personal Branding to Fire Up Your Job Search
This blog post is part of the Career Collective monthly series. If you have been searching for a new and challenging career opportunity, it may be time to ignite your job search by creating and promoting a personal brand. You might be wondering what personal branding can really do for you? Think Cartier versus Timex. …
Branding Yourself - Digital Identity for Career Growth
When it comes to branding strategies for career advancement, there are several exciting ways for today’s job seeker to create a unique presence and establish a digital identity. Online digital résumés are a great addition to personal branding / professional branding because they allow for a more detailed glimpse into the attributes that make your…
Personal Brand Strategy - 4 Steps for Professionals
If you were nominated for an Oscar Award and strolled down the red carpet, would you say you were wearing a Christian Dior when you were donning Versace? Both designers are highly regarded, but they are distinctly different. So it is with personal brands. When trying to create a personal brand – a professional brand…
Create a Professional Brand to Steer Your Career
I had lunch with the CFO of a major corporation in the Greater NY area last week and asked him the following question: If you were a Lexus would you be roomy and luxurious, with a modern GPS system built in to the dash, or would you simply be a Toyota in disguise? We pondered…
Personal Brand Strategies for Professionals
Dear Debra, Q. Your team did a wonderful job on my résumé last year and I recently read an article you wrote about Professional Branding. I am happy in my new role as Vice President of Operations, but at some point would like to become a CIO or CEO. What can I do on my…
Secrets to personal branding for professionals
Brand: Noun - a particular product or a characteristic that serves to identify a particular product. Time for a fun quiz. Can you guess the brand name associated with each of these timeless slogans? "Just Do It" ______________ "Don't leave home without it" ______________ "We bring good things to life" ______________ My guess is you…
Professional Blogging for Personal Brands
To blog or not to blog? That is the question! You are a busy executive with lots of daily responsibilities. So why on earth would you want to blog in addition to all of your regular duties? I get it, believe me! As a professional in the career industry who is committed to providing my…
Online CV Essential for Job Searches
Internet technology and social media have become a common way for many of us to communicate with family, friends and/or colleagues - whether emailing on the train ride home, sharing pictures through Facebook, or connecting with old business associates via LinkedIn. Social media is definitely here to stay! As it becomes a mainstream communication channel,…