You keep using that word. I do not think it means what you think it means.

Language matters; it is a critical component of communication. We all know people who just seem to be exceptionally gifted with the spoken and written word. They always seem to use the perfect words at the right time, conveying messages clearly and succinctly. Part of this skill is tapping into a large and varied vocabulary. I’m not necessarily talking about “big” words, although those have their place and purpose. But every day, plain, clear words are just as important. The problem is that many people misunderstand language and misuse words. This will make you appear less credible than you are.  If you want a quick and easy way to up your game and get people to take you more seriously, be sure you’re using these words correctly and in the proper context.

Strategy/strategic. This is probably the single most overused and misused word in the current corporate lexicon. A strategy is a series of maneuvers for obtaining a specific goal. The specific goal part is important. Not every plan you make, every tactic you employ is strategic. 

Innovation. It’s easier to describe what innovation is not rather than what it is. Innovation is coming up with a brand new way of doing something, solving a new problem, or solving an existing problem in a new and often exciting way. It is not recycling an idea, upgrading an existing product, or simply coming up with a new idea. True innovation is amazing, but it is also very rare.

Compliment/complement. Compliment is an expression of praise. Complement is something that makes something complete.

Literally. This means without exaggeration. However, in common parlance, many people use “literally” when they literally mean “metaphorically.”

Irregardless. I know that some dictionaries now include this as acceptable, but it is never acceptable. “Irrespective” is a word. “Regardless” is a word. This abomination of a portmanteau is not. 

Expresso. Excetera. Espresso. Et cetera. Thank you.

Adverse/Averse. Adverse means "unfavorable," while "averse" means "having a feeling of dislike."

Synergy. Synergy is when the culmination of something is greater than the sum of its individual elements. Synergy isn’t you and your coworker working together and getting along. 

Affect/Effect. A good rule with these two is to remember that “affect” is a verb and “effect” is a noun.

Imply/Infer. I imply. You infer my meaning from the implication.

The list could go on and on, but these are some of my “favorites.” Misusing words can make even the most intelligent, educated, otherwise-articulate person look inept and less credible. Make an effort to improve your vocabulary and use it correctly and judiciously to be taken more seriously.

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