Blog
Debra Wheatman, President of Careers Done Write, provides expert insight to the job search process that puts your career in gear with tips for interviewing, networking, job search strategies and how to create a winning resume and cover letter.
Lipstick, ChatGPT, and Your Social Media Brand
Two weeks ago, I posted a blog about lipstick. This post was a test, a test to determine whether or not those responding to my article actually read it before commenting! It would appear that most do not. This is a problem for you and your brand....
Creating Shareable Content
You know you should create compelling, relevant content as part of your overall personal branding strategy. But is your effective, relevant content being shared with others on social media? Probably not. Most people don’t want to share your content. In fact, a study of social transmission across millions of Twitter accounts revealed that the majority of users are passive and rarely share their information with their network. The average Twitter user only retweets one in every 300 tweets they read. Content that moves is content that effectively markets you and promotes your brand….
Likes, Comments, and Shares
LinkedIn launched in the early 2000s and fundamentally changed how people network. What began as a professional networking site became a social media platform. Whereas people previously only posted or shared updates of a professional nature, such as starting a new position, it has become a place where people come to brain dump. There are now “content creators” who regularly post on LinkedIn. Some of this is helpful, some of it cringey….