Resume Writing is Important; Your Communication is Important Too

If you are a frequent reader of this blog, you probably have an understanding of the importance of a proper appearance for work, presenting an impeccable resume, and maintaining a professional social media presence.  The fact that you are reading this tells me that you are dedicated to your career.  How much time do you think about the words you speak?  What verbal cues are you giving about your personal brand?  Here are some quick tips to ensure your language is supporting your brand.

Politically Incorrect

The quickest way to isolate yourself in the workplace is to make biased or derogatory comments.  This includes sexist language or language biased against any racial, ethnic, religious, or age.  Jokes and stereotypes are offensive and will crush your reputation in the office.  When you hear this language, walk away.  Politically incorrect language is a brand-burner.

Avoid Slang and Profanity

Reducing or eliminating slang from your speech while at work is wise.  You don’t have to speak like Shakespeare.  However, it is smart to avoid idiomatic expressions or regional expressions.  By all means, avoid slang, such as “Dude,” “Fo Shizzle,” and “Cheddah.” First, there are those that may not understand that “cheddah” is money.  Secondly, it may give the impression that you are less serious or mature than others. Unless, you are in Snoop Dogg’s entourage, skip the slang. Profanity is another issue entirely. Profanity is never alright in a work setting; you don’t really know your audience and many people find profanity offensive. 

Industry Jargon

Some people feel that it makes them seem important or intelligent to load their discourse with industry terminology and acronyms. Some individuals delight in stumping their peers with technical or insider jargon.  Making others feel less intelligent is not a way to build relationships at work. Use industry or company jargon sparingly and only when speaking to someone who is familiar with the terms.

Standard English

Regardless of the job setting, standard English is best in the U.S. workplace. Shelly Trent of the Society of Human Resource Management advises professionals to “Avoid using poor language, slang, and pause words (such as "like," ―you know,‖ ―I mean,‖ ―you know what I‘m saying,‖ "uh," and "um").“ Watch newscasters to gain an ear for proper English speaking, inflection, and cadence.  Practice reading at home for ten to fifteen minutes per day.  Within two or three months you will see a marked improvement in your English speaking.  If English is your second language, it may take more time.  If you have concerns about a strong dialect, consider joining Toastmasters International or working individually with a speech coach. 

Anyone can become a better speaker with time and dedication.  You will never offend someone because you speak well.  The chances of offending someone because you speak poorly or make bad language choices are high.  Developing excellent verbal communication skills is a great way to build your personal brand.