Crafting the Perfect Elevator Pitch

In the mid-19th century, Elisha Otis recognized the tremendous opportunity for his fledgling company. Technology advanced, and new rolling mills enabled taller and more flexible building frames than the cast iron of the previous era; the widespread use of AC electricity meant that buildings could be built at greater heights than ever before. Otis realized that using stairs exclusively in these tall buildings would be a definite turnoff, and he set out to outfit this new class of construction with his invention. Although many buildings were already equipped with elevators, many considered them dangerous—only as stable as the weakest rope. He set up a display of an open elevator shaft, hoisted himself three stories up, and cut his supporting rope with an axe. His invention—a stopping mechanism—brought the elevator to a safe halt before hitting the ground. 

In less than thirty seconds, Elisha Otis showed the world the value of what he was selling. These days, we toss around the term “elevator pitch” without understanding what that is. Everyone knows they need an elevator pitch when looking for a job. When working on your 30-second pitch, you need to focus on the value you bring to a hiring manager and your ability to solve problems. In those 30 seconds, you want to convey that you are the answer to the problems the hiring manager is dealing with. Most so-called elevator pitches fail—they are too wordy, overly complicated, and not compelling. 

Here are some tips for crafting your pitch:

It should be self-promotional. This is not the time to be humble. Highlight your skills, expertise, and the value you can bring to the organization. Does it sound salesy? It should. You’re selling your most valuable product—YOU!

Avoid buzzwords. The point of your statement is to be clear and succinct. So don’t talk about kicking the tires to gain traction or shifting paradigms. Keep it simple. Keep it lucid.

Mention your goals. This demonstrates that you’ve thought through what you’re looking to accomplish and you’re focused.

Keep it brief. Your personal statement should be no more than two sentences and should take you no longer than 30 seconds to speak aloud. Anything beyond this will cause your audience to lose interest. 

Be persuasive. This should be a compelling statement. Does it engage your audience? Does it sound genuine, or does it seem contrived?

Practice. Practice your statement until it becomes rote. Yes, rote. Memorize it and be able to pull it out whenever you need it.  

Spend time writing down what’s most important to you in your next career move. Think about how that aligns with your long-term goals. Craft your messaging around the value you bring and the problems you solve. If you’re having trouble describing this or need guidance, you may want to consider working with a career coach who can help you define your unique value as you engage in your job-searching activities.