Solopreneurs, those of us who run our businesses independently, without partners or W-2 employees, can find it challenging to source business, do the work, and promote ourselves and our services all at the same time. We are laser-focused on producing and delivering the products and services that we offer. Frequently it can be overwhelming to devote the effort necessary to branding and marketing ourselves. The irony, of course, is that those of us who have the least time and resources to devote to this process are the ones who need it the most….