Marketing Yourself for a Career Change

Dear Debra:

I earned BA and MA degrees in history and had strong grades – 3.84, Dean’s Lists most semesters through undergrad, and finished my MA with a 3.67. I graduated two years ago and started teaching, which I hated. It’s not for me. So, I earned a paralegal certificate to get myself on a new track. I like the intricacy of legal proceedings and I am a quick thinker so it’s a good fit.   Here’s the deal.  Every time I interview at a firm, they seem puzzled with my path. They ask why six years of history and then this. It’s almost like they don’t approve of my choice. One interviewer asked if this was a stepping stone to a career as an attorney.  And, I never get asked for a second interview.

How can I assert myself as a candidate for this career: paralegal? Maybe I could go to law school, but that’s an expensive goal and I may prefer in a less competitive role as a legal team member. One recruiter told me that I need to tell a story that sells. How do I remain genuine and at the same time market myself to get the job?

Thank you,

Darrell

Dear Darrell:

It is great that you have identified a career that excites you. How much you enjoy your job is as important (or perhaps more important) than any other factor.   Your passion for your new career is beneficial to your personal marketing campaign. I’d recommend telling a story through your cover letter and LinkedIn page. This only requires a couple of lines that ties your education and what draws you to this field. You summed it up nicely when you mentioned that you “like the intricacy of legal proceedings and I am a quick thinker.“

Another helpful tactic is to join groups (online and in the real world) for paralegal professionals. This will show your commitment to your new occupation and industry.

In the interview, communicate that this is your career. There is no need to feel defensive because you made an adjustment to your career goal. The important thing is that you know what you want and you have the skills to be successful.

Feel free to contact me if I can assist you as you write your resume and LinkedIn profile and as you prepare for future interviews. I have helped many clients going through career transitions.

All the best,

Debra