How Do I Select an Industry for My LinkedIn Profile?

Hi Deb,

Should I set up my industry for my LinkedIn account based on my current job or the job that I am seeking?  

Thanks, Carlos

Dear Carlos:

That’s a great question!  We talk a lot about LinkedIn profiles, but I have not heard that particular question.  If you have defined a career goal within a particular industry, you should select your industry based on the job that you are seeking.  The reason is that potential employers are conducting searches and reviewing your profile based on particular criteria.  You want to have as many keywords as possible to identify you with your target occupation.  Also, you want consistency.  If a reader sees your designated industry set as hospitality, yet you are looking for a job in the field of publishing, they will notice that it does not coincide. You may look like you do not know what you want or as though you will take any job. (Both perceptions are not good.)  If you want to build a strong brand, you must be consistent.

Wishing you all the best in your new industry!

Deb