GUEST BLOG - Personal Marketing - Get Your Resume Noticed by Recruiters and Hiring Managers to Land Your Next Job
Today we have invited a guest blogger to provide some additional insight into the job search process. April M. Williams, is a career coach who brings her experience in Fortune 50 companies to help her clients get unstuck in their job search ...
So, Away we go!
Many people think marketing is only for others' products and services. If you are not getting the results you want in your job search, it's time to start thinking of yourself as a company with products to sell. Your product is you! So how do you get started?
Begin with the end in mind. First you need to craft your marketing message. Know your strengths in the marketplace. What point do you want to convey to your audience? What unique qualities do you have? Why should you be selected over another candidate? Once you determine what you want to communicate, you'll choose the words to best transmit your message.
The words you select will determine how others will react to your message. Would you rather hire an "Executive Assistant Extraordinaire" or an "Assistant"? Use words that have clear meaning and are not ambiguous. Include descriptive words that show why you are unique. Browse recent online job postings to identify words and phrases which are relevant to hiring managers. As companies slash their budgets, efficiency increases are key to staying in business. Current job postings include related keywords such as "Six Sigma", "lean", "Black Belt". Find the words that are relevant to your skills.
Update all of your marketing pieces. This includes your resume, LinkedIn profile, email signature, personal commercial and business cards. Use the same keywords in each of these pieces. Monitor the details and be consistent. Our subconscious does pick up on incoherence. Use the same type face in colors in each of your communications.
Change your approach to job searching by thinking of yourself as a product in recruiters and hiring managers is your buyers. Think through what uniqueness you bring to the market. Carefully choose the words two best describe your assets. Finally, communicate with your message in all your marketing pieces.
@2009 April M. Williams, Speaker, Author, Career Coach, CyberLife Tutors http://www.CyberLifeTutors.com/
- Have the courage to change!
Here at The Career Doctor we are committed to providing the best career advice for our readers - we strongly believe that the more differing viewpoints we can bring, the better off you, our readers will be. Please let us know what you think of the guest blogger concept -
As always, comments and feedback are requested and desired; and you are welcome and encouraged to submit questions to thecareerdoctor.
Debra Wheatman, CPRW, CPCC is the founder and Chief Career Strategist of ResumesDoneWrite, a premier career services provider focused on developing highly personalized career roadmaps for senior leaders and executives across all verticals and industries.
Debra can be reached at -
DWheatman@ResumesDoneWrite.com
ResumesDoneWrite.Blogspot.com
WWW.ResumesDoneWrite.com
Connect to me on LinkedIn
Follow me on Twitter