Four Major Cover Letter Mistakes

Often job seekers will ask me what they can do to improve their cover letter.  The answer varies for each person; however, there are four major cover letter mistakes that I frequently see.  Perhaps you have made one of these four major cover letter mistakes? Read our list and review your cover letter.  Borrow my tips and vow never to make these major cover letter mistakes again! 

Rather than Generalize, Personalize

Instead of "Dear Sir” or “To Whom it May Concern,” write to an actual person.  You can find the name with  some effort.  Conduct some online research or call the company’s main phone number to obtain the name of the human resources director or hiring manager. I know – sometimes it doesn’t work – you just can’t get the name.  When all else fails use Dear Hiring Manager.

Don’t Hypnotize, Energize

How’s this for an opening paragraph? “Dear Mr. Jones:  I was excited to read your posting…yada yada yada.  I feel that I am qualified…yada yada yada.”   A weak opening packed with clichés will have very little impact on the reader. Open with a sentence that encapsulates why you are the perfect match for the job.  Mention the job or department to make it easy for the screeners to clarify the position to which you are applying.  If you have a connection, such as a colleague that has referred you, mention that name in the opening paragraph.  The goal of the opening is to captivate the reader and identify yourself as a viable candidate.

Rather than Unisize, Customize

Don't submit the same letter to all hiring employers. Research your target employers and customize each cover letter to match the needs and unique qualities of each employer. Now is your chance to demonstrate your knowledge of the potential employer by mentioning an upcoming project, product, or expansion.  By doing your homework, you will stand out from the competition. 

Don’t Randomize, Emphasize

Uncover the requirements for the job and show how you are a match.  In many cases, you can find job descriptions on the employer’s website.  Pay attention to descriptions of major responsibilities and required experience, skills, and education. Don’t be tempted to tout the same skills and accomplishments on your letter to randomly send for any opportunity. Emphasize the accomplishments from your career that position you as an ideal candidate for a particular job.

There is no need to agonize when writing your cover letter.  Avoid the major mistakes, follow the above tips, and you are on your way to creating a powerful cover letter.  If you would like professional help with your cover letter or resume, contact me.  I’d be happy to help so you can focus on other aspects of your job search.