Is your cover letter addressed “To Whom It May Concern”? Does your LinkedIn profile read like a list of skills rather than a description of you? When you meet with potential hiring managers, are you stiff, formal, and “just the facts”? If you said yes to any of these, you are doing it wrong. I know this is what you have been taught, but it is not the way to influence a decision. You see, when you are a job seeker, you are promoting yourself and there is a human being at the other end of your message. People do not always respond to facts. Facts and data do not always convince people. If they did, swaths of people would not believe that the earth is flat! People are emotional creatures; oftentimes, they make decisions based on feelings rather than empirical evidence. Sometimes they make decisions in conjunction with evidence, but a “gut reaction” almost always wins….