Blog
Debra Wheatman, President of Careers Done Write, provides expert insight to the job search process that puts your career in gear with tips for interviewing, networking, job search strategies and how to create a winning resume and cover letter.
Creating Shareable Content
You know you should create compelling, relevant content as part of your overall personal branding strategy. But is your effective, relevant content being shared with others on social media? Probably not. Most people don’t want to share your content. In fact, a study of social transmission across millions of Twitter accounts revealed that the majority of users are passive and rarely share their information with their network. The average Twitter user only retweets one in every 300 tweets they read. Content that moves is content that effectively markets you and promotes your brand….
Likes, Comments, and Shares
LinkedIn launched in the early 2000s and fundamentally changed how people network. What began as a professional networking site became a social media platform. Whereas people previously only posted or shared updates of a professional nature, such as starting a new position, it has become a place where people come to brain dump. There are now “content creators” who regularly post on LinkedIn. Some of this is helpful, some of it cringey….
My Husband Cheated on Me, and I Posted about It on LinkedIn
Scroll through LinkedIn, and you will find a mix of rampant virtue signaling, cringeworthy titles, and stories that are more appropriate for Facebook. Your feed is probably rife with motivational nonsense, corporate shilling, and abject narcissism disguised as positivity and healthy self-celebration. Or, it’s a forum for “humblebragging,” with people being “honored” or being nominated for some unknown award, receiving a promotion, or starting a new job. When did this happen? LinkedIn used to be a place for serious and useful content that related to career management and for sharing best practices in your field or industry.
Here are a few examples of egregious, inappropriate content that has been published on LinkedIn….
Up Your LinkedIn Game for 2022
You know you need to have a LinkedIn profile—if you’re not on the platform, you don’t exist. LinkedIn remains the most important digital networking site. LinkedIn currently has more than 800 million members and continues to grow. However, only a small fraction of those members maximize the platform’s capabilities and reach. If you are not getting the desired results you want from your LinkedIn experience, you may be making the following mistakes….
5 easy ways to increase engagement with your content
Whether you are a job seeker, a product marketer, or promoting your brand, you must be a content creator. But creating content alone is just a small part of the process. You also need your audience to consume your content….
It’s a shame: Social media & the job seeker
In my work as a career coach, I talk to a lot of people. A lot. When I’m working with job seekers, I often counsel them to review their social media accounts and think critically about the content within the context of “would this be appropriate in a professional setting.” Of course, personal social…
7 Keys to LinkedIn Success
If you’re in the market for a new job, or if you are at all concerned about your professional brand (and you should be), you need to have a presence on LinkedIn. Maybe you set your LinkedIn profile up years ago and then promptly forgot about it. Or, perhaps you copied and pasted your…
Share at your own risk
A common interview tactic is to present top candidates with a business problem and invite them back to present how they would solve said problem. The idea here is that the interviewers get to see how a candidate might perform within the context of the hiring company, and the hiring team can better assess the…
Your content may be boring
Content. We hear about it all the time and are encouraged to produce more of it. But what is content? Simply put, content is anything that you create that communicates an idea. Content can be a blog, a white paper, a video, or an audio recording. “Content marketing” is the practice of creating and distributing…
13 Reasons Why I Didn’t Consume Your Content
Are you looking for answers regarding why your intended audience is not reading your content? Here are “13 Reasons Why.” It’s not optimized for search. You didn’t use keywords, and your UX is garbage. I couldn’t find your content. Your content is all about you, your products, your services. I’m not interested in…