Blog
Debra Wheatman, President of Careers Done Write, provides expert insight to the job search process that puts your career in gear with tips for interviewing, networking, job search strategies and how to create a winning resume and cover letter.
5 easy ways to increase engagement with your content
Whether you are a job seeker, a product marketer, or promoting your brand, you must be a content creator. But creating content alone is just a small part of the process. You also need your audience to consume your content….
Do the right thing and build your brand on it
There is a lot of information out there about leading with integrity. Undoubtedly, this is important. Doing what is right can be painful. But it is worth it. Doing the right thing drives your brand….
Personal branding & your career
A question I’m frequently asked is, “What is personal branding, and why should I care?” My advice is the same regardless of career level or aspiration. Your brand is the experience that people have when they interact with you, whether that’s in person, on social media, or via your content. The number one goal…
Tell the story of you
Humans are a social species, and language is at the crux of all human interaction. We use language to tell stories, which, in turn, share knowledge. Stories tell audiences about events in a way that the audience has an emotional reaction to them—sadness, anger, joy, inspiration, indignation, confusion. A story creates an exchange between…
Top ten pieces of old, outdated career advice that you should ignore
Over the last 30 years, the job market has fundamentally changed. The advent of the internet and the ensuing Information Age, along with a complete revision of the postwar employment contract has placed the onus of managing one’s career on the individual, rather than on the company. But with this responsibility comes a heightened…
Break free from your PowerPoint addiction
It’s rampant. Insidious. Infectious. Fueled by group think and a desire to appear smart, PowerPoint addiction afflicts nearly every workplace. Sucking up time and resources, this sickness is difficult to treat because many people truly believe that they need slides in order to speak. Common signs of PowerPoint addiction include: You spend countless hours preparing…
End of Year Gift Giving
Hi Deb: I dread the end of the year. There are endless office parties and niceties that, although technically optional, feel mandatory. For example, I am invited to my department’s holiday party, the company-wide holiday party, and another product team’s holiday party. Both my team’s and my product team’s parties require that I bring a…
Be “that person”
Do you want to create a personal brand that will have all your coworkers talking about you? Would you like to have the glory that goes along with being that person? Do you desire to avoid responsibility and accountability, while taking credit for accomplishments? Whether you’re already accomplished at this or you’re a newbie, this…
Your content may be boring
Content. We hear about it all the time and are encouraged to produce more of it. But what is content? Simply put, content is anything that you create that communicates an idea. Content can be a blog, a white paper, a video, or an audio recording. “Content marketing” is the practice of creating and distributing…
Personal Branding and Content
You know that I’m all about content, and all about using content as a way to define, promote, and grow your personal brand. But do you think of things like the presentations you give, that thirty-second elevator pitch, or your answer to that often-asked interview question, “So, tell me about yourself” as “content”? Probably not.…