Branding Strategies for the Unemployed
It is easier to get a job when you have a job. This is true in most cases. Naturally, the demand for a candidate increases when they are considered valued or sought-after by other companies. In Hollywood, the idea is to work on hot projects, associate with other in-demand players, and stay in the media. It is not too different for the average job-searcher. Take five and study these strategies for the unemployed. If you are employed, these strategies are beneficial to you as well.
Work on Hot Projects
There is no shame in unemployment. Corporate lay-offs are common, and there are times when an individual must leave a job for personal reasons. The key is to stay active during your unemployment period. Aim for “hot projects” that will enable you to continue to build your professional skills and network.
This could include leadership roles in community or charity organizations, teaching at a local or online college, consulting work and temporary assignments. The adage, “a rolling stone gathers no moss,” applies here. Meaning, if you keep busy doing relevant, meaningful work, you will increase your attractiveness as a job candidate.
Associate with Other In-Demand Players
Be mindful of how you spend your time and with whom you associate. Seek other motivated professionals with common goals. Successful people will inspire you to elevate your game. Also, as you are seen with successful people, you will enjoy the benefits of the association. In other words, you may be included in functions and discussions that lead to job opportunities. Don’t underestimate the impact networking will 
have on your job search.
Stay in the Media
Celebrities may head to the Ivy when they want to be spotted by TMZ and their agents know how to leak news that generates media buzz. The average job seeker is not seeking their 60 seconds on TMZ. However, a wise careerist knows the value of LinkedIn, Twitter, and various blogs. Update your profiles so it is rich with key words (search terms) that will enable employers and recruiters to find you. Post interesting news, post links to career-related articles, and take time to “like” others’ posts. Social media is an excellent way to stay relevant and ‘on the radar’ for those seeking professionals like you.
The Bottom Line
If you are unemployed, you may face a slight disadvantage to employed job seekers. However, you will benefit from the above strategies. With diligence and wise choices, you can decrease the length of your unemployment and land a position that will keep you happy and productive.