Resume Help - Sales and Marketing Job

Today we are going to focus on the first portion of a résumé written by a sales and marketing professional. June Doe, as we will call her, has made some critical errors that make her look like an amateur writer and an amateur sales person.

Sadly, June is actually quite an accomplished sales and marketing person; but she has failed to convey this in her résumé and as a result, she has not been getting any interest from prospective employers. The visual appeal of June’s résumé is abominable and the content is not much better.

• In addition to a format and style overhaul, June needs a powerful headline to let readers know immediately what she does and which positions she would be qualified to fill. 
• Below this, rather than a bulleted list of qualifications, June should have a strong summary statement.
• Her qualifications list uses the word ability repetitiously and there are personal pronouns like my and your, which do not belong on a quality résumé.
•  June makes the mistake of putting her education in the top third of the page. This portion of the résumé is prime real estate and she would be better off putting a bulleted list of core competencies and moving her education to the bottom.
• June has 10 solid years of work experience so her education section belongs towards the bottom of her résumé.
• Her employment section is sloppy and lacks the level of detail necessary to compel prospective hiring managers to contact her.

Please click on the image below to see additional comments about June’s résumé. 

If you would like to have a private résumé critique by phone, please email your résumé to Debra@careersdonewrite.com.