Professional Blogging for Personal Brands
To blog or not to blog? That is the question! You are a busy executive with lots of daily responsibilities. So why on earth would you want to blog in addition to all of your regular duties?
I get it, believe me! As a professional in the career industry who is committed to providing my clients with personalized attention and professional results, it is sometimes hard to find the time. I make the time because I know that blogging is a critical component of a good professional branding strategy.
People know me; and they know what I stand for because they see my postings and read about me in the career world. They recognize me as an industry expert. That is what branding is all about - getting yourself out there as a “household” name within your industry of specialization. You want to become a 
trusted resource, someone whose opinion matters.
The answer to whether or not you should blog depends on the level of your desire to create an image that will reap rewards for many years to come. Professional branding is a strategy that requires a multi-pronged approach, of which blogging should be an integral part.
Here are a few reasons why blogging is a simple and effective way to improve your professional brand.
- Creating your own blog or contributing to a popular online blog is an excellent way to raise your status and allow you to share your knowledge with others.
- As you blog, you demonstrate your expertise. You will elevate your brand within your professional community. As a result, you will expand your network.
- Blogging also forces you to maintain awareness of emerging industry trends. You will want to continue to expand your knowledge so that you can add value and create new content for your blog.
There are several blogging platforms from which you can choose. One of the benefits of blogging is that you can share your ideas and expertise with a larger community.
The process can be enjoyable; ultimately you will find that people will also share their ideas by way of comments and you will have an ongoing opportunity to continue to drive your brand, and also share your ideas.
We will be writing additional articles about professional branding in the coming weeks so stay tuned!
career advice, professional branding | Category: Professional Branding Debra Wheatman | 3 Comments You are encouraged to comment on blog posts and/or submit questions
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Debra Wheatman, CPRW, CPCC is President of Careers Done Write, a premier career services provider focused on developing highly personalized career roadmaps for senior leaders and executives across all verticals and industries.
Reader Comments (3)
Debra, I couldn't have said it better myself - nor as succinctly! The more I work with people, the more I'm learning that for many, the only thing holding them back from blogging is themSELVES. They think they have nothing to say, nothing new to add, no different perspective. Yet, sit across a table from them over a cup of coffee for a few minutes and being discussing on of their industry's problems, tactics or trends - and suddenly they're full of great and valuable opinion and their own unique perspective! Thanks for adding yours on why blogging can play such an important part of branding!
I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.
I extremely enjoyed this! I would have to say this is an awfully informative post that needs mentioning elsewhere. This is for 2 types of people:current writers who are considering a other craft,and people trying to prefer to become a writer.